First Things First!
New Branding and Design for New Businesses
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Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches.This book presents real examples from shop owners and mechanics, dentists and organic farmers -businesses discovering corporate design for the first time -as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
Erscheinungsdatum | 01.10.2016 |
---|---|
Verlagsort | Berlin |
Sprache | englisch |
Maße | 240 x 280 mm |
Gewicht | 1616 g |
Einbandart | gebunden |
Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
Mathematik / Informatik ► Informatik ► Grafik / Design | |
Schlagworte | Branding • business • Design |
ISBN-10 | 3-89955-671-2 / 3899556712 |
ISBN-13 | 978-3-89955-671-1 / 9783899556711 |
Zustand | Neuware |
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