The Complexity Turn

Arch G. Woodside is Professor of Marketing, Boston College. He is the Editor in Chief, Journal of Business Research. His research appears in marketing, psychology, tourism, and hospitality journals. His i10-index is 175 ins 2014 according to Google Scholar; his h index = 48. He is a Member and Fellow of the American Psychological Association, Association of Psychological Science, Royal Society of Canada, International Academy for the Study of Tourism, Society for Marketing Advances, and the Global Academy of Innovation and Knowledge. He is the Founder of the International Academy of Culture, Tourism and Hospitality Research. His work appears in Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Retailing, and 46 additional scholarly journals. He is the author, co-author, and co-editor of 50 books, 350 journal articles, and 220 book chapters. In 2013 he received an honorary doctorate degree from the University of Montreal. His Ph.D. in Business Administration is from Penn State, 1968.

Chapter 1.Embracing the complexity turn in management research for modeling multiple realities.- Chapter 2. Taking the complexity turn in strategy management theory and research.- Chapter 3. The complexity turn in human resources theory and research.- Chapter 4. The complexity turn in behavioral pricing.- Chapter 5. The complexity turn in cultures' consequences on entrepreneurship, innovation, and quality-of-life.- Chapter 6. The complexity turn to modeling firm heterogeneity in corporate social and financial performance.