Writer/Designer

Kristin L. Arola is an Associate Professor in the Department of Writing, Rhetoric, and American Cultures at Michigan State University. Her work brings together composition theory, digital rhetoric, and American Indian rhetorics so as to understand digital composing practices within larger social and cultural contexts. Jennifer Sheppard is a faculty member in the Rhetoric and Writing Studies Department at San Diego State University, where she serves as the Associate Director of Lower Division Writing. She regularly teaches courses in visual communication, digital and popular culture rhetorics, and professional communication. Her research and publication projects have focused on the intersection of theory and practice in digital writing, new media composing, professional communication, and pedagogy for face-to-face and online instruction. Cheryl E Ball is an Associate Professor of Digital Publishing Studies in the English Department at West Virginia University. Her areas of specialization include multimodal composition and editing practices, digital media scholarship, and digital publishing. Since 2006, Ball has been editor of the online, peer-reviewed, open-access journal Kairos: Rhetoric, Technology, and Pedagogy, which exclusively publishes digital media scholarship and is read in 180 countries.

PART ONE: THE MULTIMODAL PROCESS.- Chapter 1 What Are Multimodal Projects?.- Chapter 2 How Does Rhetoric Work in Multimodal Projects?.- Chapter 3 Why Is Genre Important in Multimodal Projects?.- Chapter 4 What Does a Multimodal Process Look Like?.- PART TWO: THE WRITE/DESIGN TOOLBOX.- Chapter 5 Working with Audiences.- Chapter 6 Working with Multimodal Assets.- Chapter 7 Working with Media and Technologies.