Broadcasting Apartheid

From the early days of the anti-apartheid struggle in South Africa, activists collaborated with artists, musicians, and entertainers, strategically using celebrity and popular culture to amplify protest. Due to the apartheid regime's prosecution of dissent and concentrated effort to suppress information, Britain became a hub of anti-apartheid activity, spearheading the international campaign against apartheid. And, as television came to dominate the British public sphere in the 1950s, grassroots organizations such as the Anti-Apartheid Movement (AAM) directly engaged with the medium and recognized it as an opportunity for political activism. They staged impactful public spectacles and orchestrated large-scale media events, including benefit concerts and mass marches. In doing so, these organizations leveraged the power of television to foster new forms of presentation, perception, and civic participation.

In Broadcasting Apartheid, Tal Zalmanovich explores how television revolutionized the political landscape in postwar Britain and played a pivotal role in the anti-apartheid campaign from 1950 to 1990. Drawing on print and audiovisual sources, as well as case studies spanning a range of television content, Zalmanovich shows how television's audiovisual capacities and narrative power evoked empathy and solidarity, galvanizing ordinary citizens into anti-apartheid activism through AAM branches, trade unions, and local government. As Zalmanovich shows, television's ability to transcend geographical and temporal boundaries proved instrumental in building a global coalition against apartheid. Moreover, she argues that television became a key battleground in the broader struggle for racial equality in Britain, where debates over apartheid intersected with contemporary discussions about race, immigration, decolonization, and Cold War politics.

Providing valuable insights into media's power in shaping political activism and public opinion, Broadcasting Apartheid is an original and comprehensive analysis of television's role in the British anti-apartheid campaign.