The Organisation of Integrated Product Development

In todays industries, New Product Development (NPD) is often the focal point of competition. Companies that are able effectively to develop, produce and introduce new products are the key competitors in markets where variety and time-to-market play an increasingly important role. This examination into the organisation of Integrated Product Development aims to answer the question: Which integration mechanisms lead to effective coordination and overlap of New Product Development activities in which situations? The mechanisms, strategies and goals, knowledge and skills, and organisational arrangements are presented, and their impact on the results of NPD projects and relationships is discussed. An indepth understanding of the background and theory is provided, using detailed case studies to illustrate both the human and organisational issues in practice.