Organising User Communities for Innovation Management

(Autor)

Buch | Softcover
XVI, 149 Seiten
2009 | 2010
Betriebswirtschaftlicher Verlag Gabler
978-3-8349-2084-3 (ISBN)
74,89 inkl. MwSt
How groups of users can be leveraged by firms for their innovation processes

Mit einem Geleitwort von Prof. Dr. Carl-Christian Freidank
Firms are increasingly realising the importance of social networks. Such networks of customers can play an essential role in assisting firms to organise and prioritise the pool of user information regarding their needs, feedback on existing products as well as ideas for new products. To profit from these communities, it is essential to understand why they exist, how they function and which goals they pursue. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes. Based on survey data from users who are members in user groups of the management software firm Computer Associates, Celine Schulz examines how groups of users can be organised and leveraged by firms for their innovation processes.

Dr. Celine Schulz obtained her doctorate at the Institute for Innovation Research, Technology Management and Entrepreneurship (Ludwig-Maximilians-Universität Munich) under the supervision of Prof. Dietmar Harhoff, Ph.D.

Determinants of sharing information in user communities; Maximising benefits from participating in user communities; Selecting user community collaborators for innovation management

Erscheint lt. Verlag 11.12.2009
Reihe/Serie Innovation und Entrepreneurship
Zusatzinfo XVI, 149 p.
Verlagsort Wiesbaden
Sprache englisch
Maße 148 x 210 mm
Gewicht 262 g
Themenwelt Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte Community • Innovation • Innovation Management • Innovationsmanagement • Innovationsprozess • Management • User Communities
ISBN-10 3-8349-2084-3 / 3834920843
ISBN-13 978-3-8349-2084-3 / 9783834920843
Zustand Neuware
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