Disruptive Innovation - A Strategy for New Product Development?
Can disruptive innovation, when used as a strategy in the development of new products guarantee success?
Seiten
2010
LAP Lambert Acad. Publ. (Verlag)
978-3-8383-3135-5 (ISBN)
LAP Lambert Acad. Publ. (Verlag)
978-3-8383-3135-5 (ISBN)
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Disruptive Innovations have the ability to completely change the market within which they interact. They can do this to a much greater degree than sustaining innovations. Disruptive products encroach on the mainstream through two methods. Either they will offer a radical advancement in technology, or they will offer an alternative benefit at the expense of traditional performance criteria, allowing a new market to be created which ultimately becomes the mainstream. The aim of this study was to investigate whether disruptive innovation, when used as a strategy in the development of new products, can guarantee success. Performance attributes and consumer perceptions of disruptive products were analysed in order to gain a greater understanding of the importance of disruption and whether or not it could be used as a tool to ensure success.
Sprache | englisch |
---|---|
Maße | 151 x 226 mm |
Gewicht | 105 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
ISBN-10 | 3-8383-3135-4 / 3838331354 |
ISBN-13 | 978-3-8383-3135-5 / 9783838331355 |
Zustand | Neuware |
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