International Marketing Management
De Gruyter Oldenbourg (Verlag)
978-3-486-59749-3 (ISBN)
Mario Glowik holds a Doctorate in Business Administration from the Freie Universität Berlin, Germany. His academic experience includes teaching undergraduate and graduate courses in universities of applied sciences in Saarbrücken and Wildau (Germany), Vienna University of Economics (Austria), ESC Brest (France) and University of Economics in Katowice (Poland). His research deals with issues related to concepts of internationalization, strategic management, and marketing, with a particular focus on Asian management characteristics. Before he was appointed a professor, he served more than eight years as a product and marketing manager in the consumer electronics industry at several locations around the globe.
Slawomir Smyczek, is Professor at the University of Economics in Katowice (Poland) where he earned his Ph.D. In 2010, the Polish Prime Minister awarded his habilitation thesis as the best in the field of economy. Dr. Smyczek has written and published over 90 articles on the subject of international consumer behavior and financial services marketing, and is also author and co-author of monographs. Dr. Smyczek teaches graduate and postgraduate courses in consumer behavior and marketing at different universities around the world. He also serves as a consultant for institutions and enterprises involved in international business.
"Zur Lektüre empfohlen!" Tatjana Tönsmeyer, sehepunkte
Erscheint lt. Verlag | 1.1.2011 |
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Verlagsort | Berlin/München/Boston |
Sprache | englisch |
Maße | 170 x 240 mm |
Gewicht | 745 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Schlagworte | ** • AKL54 • Betriebswirtschaftslehre • Description based on online resource • Export marketing • International business • Internationales Marketing • International Marketing • Management • Marketing • Marketing management • Marketing-Management • Market Segmentation • title from digital title page (viewed on June 18, 2014) • Wirtschaftswissenschaften |
ISBN-10 | 3-486-59749-3 / 3486597493 |
ISBN-13 | 978-3-486-59749-3 / 9783486597493 |
Zustand | Neuware |
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