How to Launch a Magazine in this Digital Age
Bloomsbury Academic USA (Verlag)
978-1-4411-7799-5 (ISBN)
The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting.
Mary Hogarth is Principal Lecturer leading the Features Journalism programme at Southampton Solent University, UK. John Jenkins is a former night editor of the Daily Telegraph. From Fleet Street he established two magazine publishing companies, has edited 22 books, written three biographies and established the magazine Writers' Forum. He has sold articles and stories to more than 300 titles around the world and lectured at several universities
Contents
Acknowledgements
Introduction
1. A gap in the market
2. Developing your magazine
3. Target audiences
4. Publishing strategies: print, digital & online
5. A sustainable business model
6. Branding and editorial concepts
7. Distribution strategies
8. Your team
9. Advertising & other revenue streams
10. Production: Print, digital & online
11. A successful launch
12. Conclusion
Contributors
Glossary
Resources
Bibliography
Index
| Zusatzinfo | 30 bw illus |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 156 x 235 mm |
| Gewicht | 331 g |
| Themenwelt | Sozialwissenschaften ► Kommunikation / Medien ► Journalistik |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-4411-7799-X / 144117799X |
| ISBN-13 | 978-1-4411-7799-5 / 9781441177995 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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