Beyond the Market Myth

Das chinesische Fernsehen hat heutzutage eine Doppelrolle inne, die eines offiziellen Staatsorgans und die eines wirtschaftlichen Unternehmens. Die Autorin unternimmt nichtsdestotrotz den Versuch einer Diskussion um die im Verschwinden begriffene Aufgabe der Öffentlichkeit im chinesischen Fernsehen, indem sie das duale Rundfunksystem in das aktuelle Reformschema integriert.

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In the West, the Chinese media system used to be criticised for its lack of press freedom under the authoritarian one-party system. However, profound changes happened in Chinese media in the past two decades after the market mechanism became the dominant means of reform after 1989. In the television sector, for example, Chinese television gradually lost its public remit in educational and cultural programmes during the process of self-commercialisation. To remedy these market failures, the author tries to integrate the dual broadcasting system (coexistence of the public service and the commercial broadcasting) into the current discussions about the future of Chinese television. Extensive topics on the dual broadcasting system are included in the research, such as the historical development of the dual broadcasting system, a comparison of the British and German models, the success and failure of system imitation in individual countries, etc.