European Retail Research
2013, Volume 27, Issue I
Seiten
2014
|
2014
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-05312-3 (ISBN)
Springer Fachmedien Wiesbaden GmbH (Verlag)
978-3-658-05312-3 (ISBN)
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept. EUROPEAN RETAIL RESEARCH welcomes manuscripts on original theoretical or conceptual contributions as well as empirical research - based either on large-scale empirical data or on the case-study method. Following the state of the art in retail research, articles on any major issues that concern the general field of retailing and distribution are welcome.
Prof. Dr. Hanna Schramm-Klein, Siegen University, Germany Prof. Dr. Thomas Foscht, University of Graz, Austria Prof. Dr. Dirk Morschett, University of Fribourg, Switzerland Prof. Dr. Thomas Rudolph, University of St. Gallen, Switzerland. Prof. Dr. Peter Schnedlitz, Vienna University of Economics and Business, Austria Prof. Dr. Bernhard Swoboda, University of Trier, Germany.
Self-monitoring and Fashion Retailer Choice.- Purchasing the Counterfeit.- Differentiation in Online Retailing.- Store Flyer Advertising.- Self-Service Technologies.- Retailing in Portugal.
Erscheint lt. Verlag | 8.4.2014 |
---|---|
Reihe/Serie | European Retail Research |
Zusatzinfo | VII, 125 p. 17 illus. |
Verlagsort | Wiesbaden |
Sprache | englisch |
Maße | 148 x 210 mm |
Gewicht | 187 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Schlagworte | Antecedences and Consequences from Culturally dive • Antecedences and Consequences from Culturally diverse Countries • Online Retailing • Retail Store Owners • Self-monitoring on Fashion • Self-Scanning • Self-Service Technologies for Retailing |
ISBN-10 | 3-658-05312-7 / 3658053127 |
ISBN-13 | 978-3-658-05312-3 / 9783658053123 |
Zustand | Neuware |
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