Leading Digital
Harvard Business Review Press (Verlag)
978-1-62527-247-8 (ISBN)
It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn: * How to engage better with your customers * How to digitally enhance operations * How to create a digital vision * How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. His research and teaching help senior executives drive competitive advantage with digital technology. He is coauthor of two award-winning books: The Real Business of IT (2009) and IT Risk (2007). Didier Bonnet is a Senior Vice President at Capgemini Consulting, where he serves as Global Practice Leader and heads Capgemini Consulting's Digital Transformation program. He has more than twenty-five years' experience in strategy, internet economics, globalization, and business transformation for large corporations. Andrew McAfee is Co-Director of the MIT Initiative on the Digital Economy. He has also held appointments at Harvard Business School and Harvard's Berkman Center for Internet and Society. In 2008, McAfee was named number 38 on the Ziff Davis list of the "100 Most Influential People in IT." He was also named one of the fifty most influential people in business IT, by Baseline Magazine. He is coauthor of The Second Machine Age (2014) and Race Against the Machine (2011), and the author of Enterprise 2.0 (2009).
Sprache | englisch |
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Maße | 155 x 234 mm |
Gewicht | 524 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management |
ISBN-10 | 1-62527-247-2 / 1625272472 |
ISBN-13 | 978-1-62527-247-8 / 9781625272478 |
Zustand | Neuware |
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