The Handbook of Managing and Marketing Tourism Experiences

Marios Sotiriadis, University of South Africa, Pretoria, South Africa Dogan Gursoy, Washington State University, Pullman, WA, USA

Introduction - Marios Sotiriadis and Dogan Gursoy
PART I: PLANNING: DESIGN AND CREATING TOURISM EXPERIENCES
1. Experience-Based Service Design - Özlem Güzel
2. Experience-Centric Approach and Innovation - Anita Zátori
3. Crucial Role and Contribution of Human Resources in the Context of Tourism Experiences: Need for Experiential Intelligence and Skills - Marios Sotiriadis and Stelios Varvaressos
4. Tourism Destination: Design of Experiences - Eyup Karayilan and Gurel Cetin
5. Social Media and the Co-Creation of Tourism Experiences - Marianna Sigala
6. Experiential Tourism: Creating and Marketing Tourism Attraction Experiences - Rachel Dodds and Lee Jolliffe
PART II: MANAGING: ORGANIZING AND DELIVERING TOURISM EXPERIENCES
7. Cultural and Experiential Tourism - Hilary du Cros
8. Dragon Boat Intangible Cultural Heritage: Management Challenges of a Community and Élite Sport Event as a Tourism Experience - Fleur Fallon
9. Collaborating to Provide Attractive Hotel Guests' Experiences - Marios Sotiriadis and Christos Sarmaniotis
10. Managing Sport Tourism Experiences: Blueprinting Service Encounters - Chris A. Vassiliadis and Anestis Fotiadis
11. Authenticity, Commodification, and McDonaldization of Tourism Experiences in the Context of Cultural Tourism - Medet Yolal
12. Managing Experiences within the Field of Creative Tourism: Best Practices and Guidelines - Caroline Couret
13. Greening as Part of Ecotourism to Contribute to Tourists' Experiences: A Destination Planning Approach - Elricke Botha and Willy Hannes Engelbrecht
14. Managing Rural Tourist Experiences: Lessons from Cyprus - Anna Farmaki
15. Service Innovations and Experience Creation in Spas, Wellness and Medical Tourism - Melanie Kay Smith, Sonia Ferrari and László Puczkó
PART III: MARKETING: COMMUNICATING AND PROMOTING TOURISM EXPERIENCES
16. The Role of Online Social Media on the Experience and Communication of Gay Events in a Tourist Destination: A Case Study of a Small-Scale Film Festival in Nice - S. Christofle, C. Papetti and M. Ferry
17. Marketing Experiences for Visitor Attractions: The Contribution of Theming - Elricke Botha
18. Marketing Culinary Tourism Experiences - Lee Jolliffe
19. Managing and Marketing Tourism Experiences: Extending the Travel Risk Perception Literature to Address Affective Risk Perceptions - Ashley Schroeder, Lori Pennington-Gray, Maximiliano Korstanje and Geoffrey Skoll
20. Promotion Tools Used in the Marketing of Sport Tourism Experiences in a Mature Tourism Destination - Crystal C. Lewis and Cristina H. Jönsson
21. The Role of Information and Communication Technologies (ICTs) in Marketing Tourism Experiences - Kyung-Hyan Yoo and Ulrike Gretzel
PART IV: MONITORING AND EVALUATING TOURISM EXPERIENCES
22. Memorable Tourism Experiences: Conceptual Foundations and Managerial Implications for Program Design, Delivery, and Performance Measurement - Jong-Hyeong Kim
23. Proposing an Experiential Value Model within the Context of Business Tourism Magdalena - Petronella (Nellie) Swart
24. Consumer Travel Online Reviews and Recommendations: Suggesting Strategies to Address Challenges Faced within the Digital Context - Marios Sotiriadis and Ciná van Zyl
25. Assessing Tourism Experiences: The Case of Heritage Attractions - Gaunette Sinclair-Maragh
Conclusions: Issues and Challenges for Managing and Marketing Tourism Experiences - Dogan Gursoy and Marios Sotiriadis
About the Authors
Index