Internationalization of Business
Cases on Strategy Formulation and Implementation
Seiten
2019
|
1st ed. 2018
Springer International Publishing (Verlag)
978-3-319-74088-1 (ISBN)
Springer International Publishing (Verlag)
978-3-319-74088-1 (ISBN)
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Stefan Schmid is Professor of International Management and Strategic Management at ESCP Europe Business School in Berlin, Germany. He has published widely on internationalization of firms and is one of the leading experts in the field.
Strategies of Internationalization: An Overview.- Adidas & Reebok: Is Acquiring Easier than Integrating?.- Airbus: Managing the Legacy of a Complex International Merger.- Aldi & Lidl: From Germany to the Rest of the World.- KTM & Bajaj: An Austrian-Indian Partnership in the Motorcycle Industry.- Lenovo: From Chinese Origins to a Global Player.- McDonald's: Is the Fast Food Icon Reaching the Limits of Growth?
Erscheinungsdatum | 25.06.2018 |
---|---|
Reihe/Serie | MIR Series in International Business |
Zusatzinfo | VII, 171 p. 56 illus., 7 illus. in color. |
Verlagsort | Cham |
Sprache | englisch |
Maße | 155 x 235 mm |
Gewicht | 427 g |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
Schlagworte | Case studies in international business • Cross-country venture strategy • International business textbook • International Mergers and Acquisitions • M&A strategy • M&A strategy • Strategies of internationalization |
ISBN-10 | 3-319-74088-1 / 3319740881 |
ISBN-13 | 978-3-319-74088-1 / 9783319740881 |
Zustand | Neuware |
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