Software Product Management

Timo Wagenblatt is VP of Product Management at SAP in Walldorf, Germany. As head of the product management team he shapes and drives the incubation of cloud-native products that service underserved customer needs all the way to valuable product adoption for both customers and SAP. Timo is dedicated to Software Product Management for more than 20 years working with clients and product teams across the globe building world-class enterprise solutions. His passion can be best described as continuously improving product management maturity while focusing on customer and employee success by evangelizing and showcasing product-mindset. Timo's experience is based on working in organizations that range from 40 employees to more than 90.000 employees. Before he joined SAP, he established software product management at a start-up, gaining hands-on experience as the first product manager reporting directly to the CTO and co-founder. In 2018, Timo started PYPR Software Product Management, his own start-up that is dedicated to helping product managers and founders adopting PYPR. He focuses on balancing and consistently improving all aspects of Software Product Management toward an aligned product mindset in the product team, department and the overall organization. Timo holds a Diploma in Business Administration with specialization in operations research, commercial information systems and industrial management. He is a conference board member of one of the largest product management conferences in Europe (Product Management Festival, Zurich).

Part I: Setting the Scene and Introducing the Product Yield Potential Radar.- Part II: PYPR Software Product Management Dimensions in Detail.- Part III: Case Studies Applying PYPR.

"This book is recommended for readers who are looking for a way to assess their own product management practices or who are interested in learning about how software product management can be introduced to an organization." (Julia Yousefi, Computing Reviews, April 29, 2021)