Cambridge International AS & A Level Business Workbook with Digital Access (2 Years) - Peter Stimpson

Cambridge International AS & A Level Business Workbook with Digital Access (2 Years)

Peter Stimpson (Autor)

Media-Kombination
180 Seiten
2021 | 4th Revised edition
Cambridge University Press
978-1-108-92600-3 (ISBN)
25,30 inkl. MwSt
This series supports teachers and students of Cambridge International AS & A Level Business (9609) for examination from 2023. Are you looking for extra Cambridge International AS & A Level Business activities for your learners? Our workbook is filled with a wide variety of questions that focus on the development of four key skills: Knowledge and Understanding, Application of Knowledge and Understanding, Analysis, and Evaluation. This resource is ideal for putting theory into practice and building learners' confidence further.

Contents; How to use this book; Introduction; Introduction to command words; Unit 1 Business and its environment; 1. Enterprise (AS level); 2. Business structure (AS level); 3. Size of business (AS level); 4. Business objectives (AS level); 5. Stakeholders in a business (AS level); 6. External influences on business activity (A level); 7. External economic influences on business activity (A level); 8. Business strategy (A level); 9. Corporate planning and implementation (A level); Unit 2 Human resource management; 10. Human resource management (AS level); 11. Motivation (AS level); 12. Management (AS level); 13. Organisational structure (A level); 14. Business communication (A level); 15. Leadership (A level); 16. Human resource management strategy (A level); Unit 3 Marketing; 17. The nature of marketing (AS level); 18. Market research (AS level); 19. The marketing mix – product and price (AS level); 20. The marketing mix – promotion and place (AS level); 21. Marketing analysis (A level); 22. Marketing strategy (A level); Unit 4 Operations management; 23. The nature of operations (AS level); 24. Inventory management (AS level); 25. Capacity utilisation and outsourcing (AS level); 26. Location and scale (A level); 27. Quality management (A level); 28. Operations strategy (A level); Unit 5 Finance and accounting; 29. Business finance (AS level); 30. Forecasting and managing cash flows (AS level); 31. Costs (AS level); 32. Budgets (AS level); 33. Financial statements (A level); 34. Analysis of published accounts (A level); 35. Investment appraisal (A level); 36. Finance and accounting strategy (A level); Acknowledgements.

Erscheint lt. Verlag 31.7.2021
Zusatzinfo Worked examples or Exercises
Verlagsort Cambridge
Sprache englisch
Maße 220 x 275 mm
Gewicht 480 g
Themenwelt Schulbuch / Wörterbuch
Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-108-92600-2 / 1108926002
ISBN-13 978-1-108-92600-3 / 9781108926003
Zustand Neuware
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