Over the Horizon – Planning Products Today for Success Tomorrow
John Wiley & Sons Ltd (Verlag)
978-0-471-98717-8 (ISBN)
Although companies are being advised to look to, and plan for the long term, there is nothing currently available which provides real advice on what should be done now. The book takes a thoroughly practical approach by establishing a realistic set of guidelines to enable organizations to start to move and continue to move in the right direction. This is supported by a wealth of tools and techniques on how to implement what has been proposed.
BILL HOLLINS undertakes consultancy in the area of new product development, where he is acknowledged as one of the worlda s leading authorities. He has worked extensively in industry and has a doctorate in Design Management from Strathclyde University. He also teaches at the Westminster Business School and Brunel University. He is widely published with several books and over ninety other publications to his credit. After several years working in industry, GILLIAN HOLLINS spent time undertaking research at Henley Management College. She is now Principal of Direction Consultants with Bill Hollins. Her primary area of interest is in the people side of the design process. She is a member of the Institute of Personnel and Development, and a member of the Institute of Employment Consultants.
Time Frame One -- Survival in The Present The Organisation Tools and Techniques in this Time Frame Time Frame Two -- New Products and Services Organisational Issues Tools and Techniques in this Time Frame New Product Failure and How to Avoid Them in Your Organisation The Start Specifications and Subspecifications -- The Control for New Products and Services How Do You Justify the Project to the Accountant? Time Frame Three -- New Products and Services and Innovations Innovation Innovation -- Tools and Techniques Time Frame Four -- Part I New Products and Services over the Horizon A System Rather Than a Process The Effect of New Technology Idea Generation for the Future Time Frame Four -- Part II The Process How to Find the Future
Erscheint lt. Verlag | 22.6.1999 |
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Verlagsort | Chichester |
Sprache | englisch |
Maße | 158 x 227 mm |
Gewicht | 406 g |
Einbandart | Paperback |
Themenwelt | Wirtschaft ► Betriebswirtschaft / Management ► Logistik / Produktion |
Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
ISBN-10 | 0-471-98717-4 / 0471987174 |
ISBN-13 | 978-0-471-98717-8 / 9780471987178 |
Zustand | Neuware |
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