Global Capital, Local Culture

Transnational Media Corporations in China

Anthony Y.H. Fung (Autor)

Buch | Hardcover

208 Seiten

2008 | New edition
Peter Lang Publishing Inc (Verlag)
978-0-8204-9501-9 (ISBN)

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This book examines the way transnational media companies have entered the Chinese entertainment market. Based on the author’s ethnographic work and over 100 interviews with senior executives in global media corporations, including Warner Bros. Pictures, Viacom’s MTV Channel, and Nickelodeon and News Corporation’s Channel V, the book analyzes the concrete globalization/localization strategies of these corporations and how they cope with the various political and economic constraints of working in China.

The Author: Anthony Y.H. Fung is an associate professor in the School of Journalism and Communication at the Chinese University of Hong Kong. He received his Ph.D. from the School of Journalism and Mass Communication at the University of Minnesota. His research interests include political economy of transnational media corporations, popular culture, and cultural studies.

Erscheint lt. Verlag	23.7.2008
Reihe/Serie	Popular Culture and Everyday Life ; 16
Reihe/Serie	Popular Culture and Everyday Life ; 16
Verlagsort	New York
Sprache	englisch
Maße	160 x 230 mm
Gewicht	440 g
Themenwelt	Kunst / Musik / Theater ► Film / TV
	Kunst / Musik / Theater ► Theater / Ballett
	Sachbuch/Ratgeber ► Geschichte / Politik ► Politik / Gesellschaft
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Anglistik / Amerikanistik
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Allgemeines / Lexika
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	0-8204-9501-8 / 0820495018
ISBN-13	978-0-8204-9501-9 / 9780820495019
Zustand	Neuware