From Chaos to Concept – A Team Oriented Approach to Designing World Class Products and Experiences

This book is written for product design, software development, graphic design, and UX professionals with a focus on creating measurably better user experiences.


If you want to design solutions to meet business goals and delight your users, you can look to this resource which covers the following areas:



Creating and documenting goals, strategies, objectives, and tactics
Defining or refining personas based on your measurable objectives (OKRs)
Creating and iterating on scenarios based your prioritized personas
A team approach to defining the product and roadmap to address critical use cases
Team based divergent ideation and solution exploration
Team based convergent solution definition
Wireframing potential solutions for rapid research and iteration
Using quantitative and qualitative methods to understand usage and test with users
Exploring approaches to taxonomy and information architecture
Using psychology and human factors to drive your design decisions
Developing performant, accessible, maintainable experiences
Using analytics to measure the results and inform the next iteration
How this process differs based on the size of the company or team that is employing it