Sensemaking

Inspired by his work with major companies like Lego and Coca Cola, powerhouse consultant Christian Madsbjerg's SENSEMAKING is a provocative stand against the 'tyranny' of big data and a welcome blueprint for how businesses and individuals can achieve success by using human intelligence informed by the liberal arts and humanities

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We live in the age of algorithms and big data. But what happens when number crunching fails to solve a company's problems? Christian Madsbjerg argues that many of today's biggest success stories stem not from "quant" thinking, but rather from a company's deep, nuanced engagement with the culture, language, and history of its customers. Madsbjerg calls this technique "sensemaking," and through captivating stories, he illustrates how business leaders, entrepreneurs, and individuals can use human science tools to innovate and find solutions to their thorniest problems. In a time when liberal arts graduates fear for their prospects in a data-obsessed economy, SENSEMAKING is a welcome, transformative vision for business and success in the twenty-first century.