Strengthening SME Performance Through Social Media Adoption and Usage

Sikandar Ali Aqlati is an Assistant Professor with excellent educational credentials and hands-on experience in activities/event management, education, and research field. Skilled at performing quality control and managing several projects, while meeting deadlines under pressure. Creates, develops, and fine-tunes various experimental study designs. Demonstrates excellent problem-solving skills with a keen eye for details; collaborate with faculty and students across different departments to conduct interdisciplinary research. Superb facilitator thrives in making maximum use of managerial, interpersonal, communication, presentation, and persuasive abilities, to conduct training programs and organize high-end professional courses. Dragana Ostic is an assistant professor at Jiangsu University, China. Her areas of interest include digital marketing, e-commerce, and academic collaboration. Rohit Bansal is working as an Associate Professor in the Department of Management Studies in Vaish College of Engineering, Rohtak, India. He has authored & edited 19 books with renowned national & international publishers. In addition to, he has published 130 research papers and chapters in journals of repute including Scopusindexed as well as edited books. He has also presented papersin 50 conferences and seminars. His area of interest includes organizational behaviour, marketing management, human resource management, social media marketing and service marketing. He is on the editorial advisory board as a member in 110 national and international peer reviewed journals. He served as a member of advisory committee inmany international conferences.He has acted assession chairinmany international conferences. He has been awarded many times for contribution to academics and research.