Mobile Disruption: The Technologies and Applicatio ns Driving the Mobile Internet
Seiten
2004
John Wiley & Sons Inc (Hersteller)
978-0-471-65418-6 (ISBN)
John Wiley & Sons Inc (Hersteller)
978-0-471-65418-6 (ISBN)
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A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance. This book describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long - and short - term.
A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC - the actual applications of mobile phones are far different from this. This book describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long - and short - term.
A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC - the actual applications of mobile phones are far different from this. This book describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long - and short - term.
Jeff Funk is Professor of Business at Hitotsubashi University, where he is a member of the Mobile Roundtable Commitee. He is a senior advisor to the Institute for Mobile Markets Research (formed by Cingular Wireless, IBM, and Accenture). He has been a consultatnt to leading firms in the mobile internet, such as NTT DoCoMo, J-Phone, Nokia, Hutchinson Telecom, KPN, and Bouygue Telecom. He has consulted for every service provider that has implemented i-mode services in Europe, and is considered one of the leading authorites on the?mobile internet. In addition, NTT DoCoMo presented Dr. Funk with a "Model Science Award" on October 15, 2004?based on an assessment of his?overall research, ?including?the?work he put into writing?this book.
| Verlagsort | New York |
|---|---|
| Sprache | englisch |
| Gewicht | 10 g |
| Themenwelt | Technik ► Elektrotechnik / Energietechnik |
| ISBN-10 | 0-471-65418-3 / 0471654183 |
| ISBN-13 | 978-0-471-65418-6 / 9780471654186 |
| Zustand | Neuware |
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