"Ask the Man Who Owns One"
An Illustrated History of Packard Advertising
Seiten
2016
McFarland & Co Inc (Verlag)
978-1-4766-6791-1 (ISBN)
McFarland & Co Inc (Verlag)
978-1-4766-6791-1 (ISBN)
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A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen.
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears."
This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears."
This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.
An auto enthusiast and advertising executive, Arthur W. Einstein, Jr., lives in Stuart, Florida.
Table of Contents
Acknowledgments
Foreword by Steven Rossi
Preface
1—Roots
2—The Ohio Years
3—Growing Up in Detroit, 1904–1914
4—The War Years, 1915–1920
5—The Roaring Twenties, 1920–1929
6—Brother Can You Spare a Dime? 1930–1934
Between pages 150 and 151 are 16 color plates containing 16 photographs
7—Changing the Guard, 1935–1942
8—A New Packard Emerges
9—Rest in Peace
Appendix 1: Saturday Evening Post Ads
Appendix 2: Odes to Packard in Song and Literature
Chapter Notes
Bibliography
Index
Erscheinungsdatum | 05.10.2016 |
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Zusatzinfo | 133 photos (16 in color), appendices, notes, bibliography, index |
Verlagsort | Jefferson, NC |
Sprache | englisch |
Maße | 178 x 254 mm |
Gewicht | 517 g |
Themenwelt | Natur / Technik ► Fahrzeuge / Flugzeuge / Schiffe ► Auto / Motorrad |
Technik ► Fahrzeugbau / Schiffbau | |
Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
ISBN-10 | 1-4766-6791-8 / 1476667918 |
ISBN-13 | 978-1-4766-6791-1 / 9781476667911 |
Zustand | Neuware |
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