Revolution in Marketing: Market Driving Changes (eBook)

Doctoral Colloquium: Consumer Behavior Issues, Part I.- Retailing: Store Environment and Image.- Consumer Behavior: Cultural Influences and Behavior.- Doctoral Colloquium: Consumer Behavior Issues, Part II.- Branding in the B2B Marketplace.- International Marketing Strategies.- Value Creation within a Service Dominant Logic for Marketing .- Excellence in Marketing Education and Innovative Teaching: Special Session.- The Internationalization of Marketing Education.- Pricing, Products & Packaging.- Organizational Learning and Market Orientation.- Impact of Technology on Consumer Behavior.- Decisions, Decisions.- Service Technology & Knowledge Management.- Consumer Communication & Decision Making.- Pricing, Service & Trust in B2B Relationship.- Advertising Issues.- Online Marketing Communications.- B2B Marketing in the New Electronic Environment.- Excellence in Marketing Education and Innovative Teaching: Revising the Marketing Curriculum.- Logistics Service: Strategic Implications.- Understanding the International Retail Customer.- Web Pricing and Product Sampling.- Managing B2B Relationships.- Consumption Under Uncertainty.- Cross-national Comparisons of Consumers.- Insights into Sales Management: Knowledge, Performance and Scale Development.- Channels, Logistics and Industrial Marketing Issues.- Service Satisfaction.- Advertising in the 21st Century.- Strategic Management in B2B Contexts.- Capabilities and Competitive Advantage.- CRM Issues.- Marketing & Society.- Strategic Marketing Issues.- Key Issues for the Marketing Educator.- Online Consumer Behavior.- International Marketing Ethics and Nonprofit Issues.- Foundations of Desire.- Customer Relationships Across Continents.- International Marketing Issues.- Purchase Behavior and Cross-selling of Services.- Online Advertising Effects.- Improving the Application of Research Methods.- International/Foreign Consumer Perspectives.