Quality: Achieving Excellence

This course helps management understand the concepts and benefits of total quality. It outlines the stages and procedures necessary to implement a successful quality programme and shows how to get started. It features video case studies, as well as a drama of a fictional company.

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Total quality management is about "doing things right and doing the right things". The case study video features Peter Hobday examining how successful companies including BAA, British Gas, CALA Homes, Digital, Federal Express, ICL and Texaco get it right and Andrew Neil, editor of "The Sunday Times", discusses the topic with recognized business leaders. Among the contributors are The Hon. David Sieff, Director of Marks and Spencer, Yve Newbold, Company Secretary of Hanson and Sir Mark Weinberg, Executive Chairman of J Rothschild Assurance. A high-quality drama video accompanies the other video. It is based on the fictional publishing and retailing company of Lampeter & Son. The video uses well-known actors to illustrate the key learning points.