Business Negotiations in ELF from a Cultural Linguistic Perspective

Buch | Hardcover
XXIII, 204 Seiten
2019
de Gruyter Mouton (Verlag)
978-3-11-062678-0 (ISBN)

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Business Negotiations in ELF from a Cultural Linguistic Perspective - Milene Mendes de Oliveira
129,95 inkl. MwSt
Some of the most frequent questions surrounding business negotiations address not only the nature of such negotiations, but also how they should be conducted. The answers given by business people from different cultural backgrounds to these questions are likely to differ from the standard answers found in business manuals. In her book, Milene Mendes de Oliveira investigates how Brazilian and German business people conceptualize and act out business negotiations using English as a Lingua Franca. The frameworks of Cultural Linguistics, English as a Lingua Franca, World Englishes, and Business Discourse offer the theoretical and methodological grounding for the analysis of interviews with high-ranking Brazilian and German business people. Moreover, a side study on e-mail exchanges between Brazilian and German employees of a healthcare company serves as a test case for the results arising from the interviews, and helps understand other facets of authentic intercultural business communication. Offering new insights on English as a Lingua Franca in international business contexts, Business Negotiations in ELF from a Cultural Linguistic Perspective simultaneously provides a detailed cultural-conceptual account of business negotiations from the viewpoint of Brazilian and German business people and a secondary analysis of their pragmatic aspects.

Milene Mendes de Oliveira, Universität Potsdam.

Erscheinungsdatum
Reihe/Serie Applications of Cognitive Linguistics [ACL] ; 43
Zusatzinfo 11 b/w ill., 9 b/w tbl.
Verlagsort Basel/Berlin/Boston
Sprache englisch
Maße 155 x 230 mm
Gewicht 460 g
Themenwelt Geisteswissenschaften Sprach- / Literaturwissenschaft Sprachwissenschaft
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Schlagworte BELF (Business English as a Lingua Franca) • Brasilien • Business Communication • Cognitive linguistics • Cultural Conceptualizations • Cultural Linguistics • english as a lingua franca • Expanding Circle Englishes • Kulturwissenschaftliche Linguistik • lingua franca • Verhandlungssprache
ISBN-10 3-11-062678-0 / 3110626780
ISBN-13 978-3-11-062678-0 / 9783110626780
Zustand Neuware
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