Strategic Marketing. A Learner's Reflection Portfolio (eBook)

Essay from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74, University of South Wales (Business School), course: Strategic Marketing, language: English, abstract: The purpose of this reflective work is to focus on the academic knowledge accumulated throughout the strategic marketing module and the professional benefits received while critically analysing Amazon’s case towards marketing strategies. The University of South Wales’s Strategic marketing module aims to equip participants with skills and ability to evaluate the key concepts associated with strategic marketing in the overall business strategy and to critically evaluate the difference between a good practice of strategic marketing and a short professional practice.

While marketing was a new but interesting field to me, I ensured to apply a deep learning approach in order to capture the most essentials. Interestingly, my first course assignment attempts to evaluate Amazon’s digital marketing strategy, which pertains with the recent development that led to a renewed interest in digital and rendered marketing more challenging. Amazon was used in my first assignment to primarily help understand how rewarding internet marketing is, and then appreciated customer-centric marketing strategies, a reflection that is presented in this work.