Financial Confidence for Digital Agencies - Paul Barnes

Financial Confidence for Digital Agencies

A framework for building the business you’ve always wanted

(Autor)

Buch | Hardcover
224 Seiten
2025
Practical Inspiration Publishing (Verlag)
978-1-78860-638-7 (ISBN)
37,40 inkl. MwSt
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To build the high-performing agency you always wanted, first you need to achieve financial maturity. Here’s how.
Are you short-changing your digital agency with poor financial management?

If you want to grow your profits, to be confident about your cashflow and ultimately to scale successfully, you need to become financially mature. And the bigger you become, the more this matters. But what does good financial management look like for your agency?

You have a distinctive vision for your business, which means you need a distinctive financial plan and benchmarks to get you there. And that means making finance a core part of your business, not a support function. Stop comparing yourself to other businesses, start getting clear on what results you want and confident about how to get them.

Paul Barnes has been helping creative agencies achieve this for years: discover his simple methodology and scorecard, and start your own journey to financial maturity

Paul Barnes is the Managing Director of accountancy firm and outsourced finance function, MAP, based in the UK. His award wins include Xero Most Valuable Professional, Manchester Young Financial Professional and Xero’s Most Innovative Firm. He is regularly found at Digital Agency events in the UK speaking about Agency Maturity, Growth and Financial Management.

Introduction

Part 1: The Digital Agency Growth Challenge Chapter 1: Digital agencies are different Chapter 2: Is your finance function fit for purpose? Chapter 3: Towards maturity

Part 2: The MAP Model Chapter 4: Essentials Chapter 5: Enhanced Chapter 6: Extended

Part 3: Welcome to Financial Maturity Chapter 7: Mapping strategy to figures Chapter 8: Financial leadership Chapter 9: What next?

Appendix 1: The Financial Maturity Scorecard

Appendix 2: The MAP way

Appendix 3: List of useful tools and resources

Erscheint lt. Verlag 28.1.2025
Zusatzinfo 10 Line drawings, black and white
Verlagsort Tadley
Sprache englisch
Maße 140 x 216 mm
Themenwelt Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-78860-638-8 / 1788606388
ISBN-13 978-1-78860-638-7 / 9781788606387
Zustand Neuware
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