Creativity

Written by one of the leading scholars in the field of creativity, the mission of this book is to provide instructors teaching courses in creativity with a textbook that provides both comprehensive content coverage and state-of-the-art pedagogy. No other text currently provides both of these elements. Key features of this exciting new text include the following.

Author Expertise – A past president of Division 10 of the American Psychological Association, Mark Runco founded and still edits the Creativity Research Journal. In addition to teaching courses in creativity for 20 years, he co-edited the Encyclopedia of Creativity, wrote one book on the topic and contributed to several others.

Scholarly and Readable – Although the text is based entirely on research, the writing style is informal and laced with interesting examples and biographies to which students can relate.

Pedagogy – Each chapter opens with an advance organizer and questions and concludes with a chapter summary. Other pedagogical features include marginal notes to underscore key terms and ideas, illustrative boxes, pictures of creative persons and products, and exercises that require creative thinking.