TAG Heuer, Mastering Time

This text recounts the TAG Heuer story beginning with Edouard Heuer, the son of a modest shoe maker in 1860, when he invented a new way of keeping time. Since then four generations of the Heuer family have followed in his footsteps to become specialists in chronographs and precision time pieces.

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The TAG Heuer story begins with Edouard Heuer, the son of a modest shoe maker in 1860, when he invented a new way of keeping time. Since then four generations of the Heuer family have followed in his footsteps to become specialists in chronographs and precision time pieces. Today TAG Heuer is the time keeper for Formula One motor sport, and its luxury watches are status symbols around the world. Included are photographs by Marey and Muybridge and Anne Leibovitz, among others.