Strategic Management: A Competitive Advantage Approach, Conceptsand Cases, Global Edition

Buch | Softcover
672 Seiten
2022 | 17th edition
Pearson Education Limited (Verlag)
978-1-292-44140-5 (ISBN)
74,80 inkl. MwSt
Forundergraduate and graduate courses in strategic management.

Apractical, skills-oriented approach to strategic management

Intoday’s economy, gaining and sustaining a competitive advantage is harder thanever. Strategic Management: A Competitive AdvantageApproach, Concepts and Cases captures the complexity of the current businessenvironment and delivers the latest skills and concepts with unrivaled clarity,helping students develop their own cutting-edge strategy throughskill-developing exercises. It offers more coverage than any other textbook onimportant issues related to business ethics, social responsibility, globaloperations, and sustainability — one of the reasons it is adopted at more than500 colleges and universities worldwide.

Thoroughlyupdated and revised with current research and examples, the 17thEdition helps students and managers effectively formulate andimplement a strategic plan that can lead to a sustainable competitive advantagefor any type of business.

Fred R. David, Forest R.David, and Meredith E. David area father–son–daughterteam that have published more than 50 articles in journals such as the Academyof Management Review, Academy of Management Executive, Journal of AppliedPsychology, Long Range Planning, International Journal of Management, Journalof Business Strategy, and Advanced Management Journal. Tworecent articles, listed below, are changing the way some strategic managementcourses are taught. Fred R. David hasbeen lead author of this textbook for three decades. This text is a globalleader in the field of strategic management providing an applications,practitioner-approach to the discipline. Approximately 500 colleges anduniversities currently use this textbook in 20 countries. With a PhD inManagement from the University of South Carolina, Dr. David is currently theTranSouth Professor of Strategic Planning at Francis Marion University inFlorence, South Carolina. He has published more than 40 academic journalarticles. Forest R. David hasbeen sole author of the Case Instructor’s Resource Manual forseven editions of this textbook. This Manual providesextensive teachers’ notes (solutions) for all the cases. Forest has also beensole author of the Chapter Instructor’s Manual, CaseMyLab, and Chapter MyLab ancillaries, as well as the free Excel StudentTemplate found on the author website (strategyclub.com). Forest has publishedmore than 80 strategic management cases, articles, and papers. He has taught strategic-managementcourses at Mississippi State University and Francis Marion University, andmanagement courses at Campbell University. Meredith E. David holdsa PhD in Business Administration from the University of South Carolina and anMBA Degree from Wake Forest University. She’s currently an Assistant ProfessorMarketing at Baylor University in Waco, Texas. She has published more than 30articles, cases, and papers on marketing and strategic management in suchjournals as the Journal of Consumer Behavior, Journal ofAdvertising, Journal of Strategic Marketing, EuropeanJournal of Marketing, and Journal of Business Research.Meredith has traveled the world over as a professor and student. Before joiningthe coauthor team on this textbook, Meredith received the prestigiousYoung Researcher Award in the Hankamer School of Business at Baylor University.

PART 1: OVERVIEW OF STRATEGIC MANAGEMENT

The Nature of Strategic Management
Business Vision and Mission
The External Assessment
The Internal Assessment
Strategies in Action
Strategy Analysis and Choice

PART 3: STRATEGY IMPLEMENTATION

Implementing Strategies: Management and Marketing Issues
Implementing Strategies: Finance and Accounting Issues

PART 4: STRATEGY EVALUATION AND GOVERNANCE

Strategy Evaluation and Governance

PART 5: KEY STRATEGIC MANAGEMENT TOPICS

Business Ethics, Environmental Sustainability, and Corporate Social Responsibility
Global and International Issues

PART 6: STRATEGIC MANAGEMENT CASE ANALYSIS

How to Prepare and Present a Case Analysis

Erscheinungsdatum
Verlagsort Harlow
Sprache englisch
Maße 218 x 278 mm
Gewicht 1447 g
Themenwelt Sachbuch/Ratgeber Beruf / Finanzen / Recht / Wirtschaft Wirtschaft
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
ISBN-10 1-292-44140-2 / 1292441402
ISBN-13 978-1-292-44140-5 / 9781292441405
Zustand Neuware
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