Building a Healthy Business: For Massage and Alternative Healthcare Practices

Jan L. Saeger is a co-author, with Donna Kyle-Brown, of McGraw-Hill's Massage Series flagship book New Foundations in Therapeutic Massage and Bodywork. She is an internationally trained and certified massage therapist who is licensed in the state of Florida and holds National Certification in Therapeutic Massage and Bodywork. Overseas credentials include training and certification in Thai massage from the Traditional Medicine Hospital and the International Training Massage Institute (ITM) in Chiang Mai, Thailand. Ms. Saeger received certification in Sen therapy from, and is certified to teach Thai massage by, ITM.

Part One: Starting in the Business World Chapter 1-Building a Strong Foundation Chapter 2-Creating a Mission Statement Chapter 3-Setting Goals Chapter 4-Evaluation and Application of Your Goals Chapter 5-Putting Together a Team Part Two: Living in the Business World Chapter 6-Budgeting Chapter 7-Customer, Locations and Service Provided Chapter 8-Buisness Layout and Look Chapter 9-The Legal Aspects Chapter 10-Getting Help Chapter 11-Success Through Ethics Chapter 12-Ethical Business Practices Chapter 13-Marketing Your Business Chapter 14-Financial Policies Chapter 15-Additional Business Policies Chapter 16-Medical Documentation Chapter 17-Accounting Part Three: Enjoying the Fruits of Your Labor Chapter 18-Enjoying the Fruits of Your Labor Appendix A-State-by-State Resource Guide Appendix B-Web Resource Guide Appendix C-Business Plan Appendix D-References and Resources Appendix E- Sample Forms Glossary Index