Global Communication

Thomas L. McPhail is an international media critic and the Chair of Theatre, Dance, and Media Studies and Fellow in the Center for International Studies at the University of Missouri-St. Louis. He began his career with the eminent media scholar Marshall McLuhan. McPhail is author of Development Communication (Wiley-Blackwell, 2009) and has served for over a decade on the Canadian National Commission for UNESCO.

Notes on Contributors vi Preface vii Acknowledgments x 1 Global Communication: Background 1 2 Development Research Traditions and Global Communication 31 3 The Message: The Role of International Organizations 47 4 Public Diplomacy: New Dimensions and Implications Nancy Snow 64 5 The Medium: Global Technologies and Organizations 80 6 The Internet: The Evolving Frontier 96 7 American Multimedia Conglomerates 117 8 Stakeholders of Multimedia Conglomerates Outside the United States 148 9 Euromedia: Integration and Cultural Diversity in a Changing Media Landscape Alexa Robertson 164 10 Global Issues, Music, and MTV 181 11 CNN: International Role, Impact, and Global Competitors 198 12 The Role of Global News Agencies 222 13 Arab Media and the Al Jazeera Effect Lawrence Pintak 235 14 Toward Globalization: The Approaches and Accomplishments of the Four Media Giants in Asia Junhao Hong 248 15 The Role of Global Advertising 275 16 Summary and Conclusions 287 Select Bibliography 304 Index 312