Protest Movements as Media Vehicles of the Brazilian New Right -  Nicole McLean

Protest Movements as Media Vehicles of the Brazilian New Right (eBook)

A Study of Populist Discourses
eBook Download: PDF
2022 | 1st ed. 2022
XVII, 287 Seiten
Springer Nature Singapore (Verlag)
978-981-19-4379-9 (ISBN)
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This book investigates right-wing populism in Brazil. It is a unique study of the major protest movements of the New Right that dominated the streets of São Paulo from 2014 to 2018 and acted as a prelude to Jair Bolsonaro's election. Examining the populist rhetoric that circulated among the movements' online followers, McLean reveals the formation of different right-wing publics and gives insight into the topics that have the greatest impact on public political debate. Through interviewing multiple activists and observing them at political events, McLean also exposes motivations for engaging in political action and demonstrates how the movements act as media vehicles of the New Right. Such an intimate study on the Brazilian New Right has never before been carried out in such in-depth detail.




Nicole McLean holds a joint-PhD from The University of Melbourne and University of São Paulo. As part of her degree, she spent two years (2018 and 2019) researching and living in São Paulo where she carried out ethnographic fieldwork on new-right activists during the election of Jair Bolsonaro. As such, Nicole was in Brazil during a critical period in recent Brazilian political history and has a sound understanding of the social, cultural and political contexts in which these phenomena took place. 

Nicole currently works as a Senior Policy Advisor. In another life, she was a French-English translator in Marseille, France, and holds a Double Masters in French Translation Studies from Monash University and Jean Moulin Lyon 3 University.


This book investigates right-wing populism in Brazil. It is a unique study of the major protest movements of the New Right that dominated the streets of Sao Paulo from 2014 to 2018 and acted as a prelude to Jair Bolsonaro's election. Examining the populist rhetoric that circulated among the movements' online followers, McLean reveals the formation of different right-wing publics and gives insight into the topics that have the greatest impact on public political debate. Through interviewing multiple activists and observing them at political events, McLean also exposes motivations for engaging in political action and demonstrates how the movements act as media vehicles of the New Right. Such an intimate study on the Brazilian New Right has never before been carried out in such in-depth detail.
Erscheint lt. Verlag 8.9.2022
Reihe/Serie Palgrave Studies in Populisms
Zusatzinfo XVII, 287 p. 34 illus., 32 illus. in color.
Sprache englisch
Themenwelt Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Sozialwissenschaften Politik / Verwaltung Allgemeines / Lexika
Sozialwissenschaften Politik / Verwaltung Politische Systeme
Sozialwissenschaften Politik / Verwaltung Politische Theorie
Sozialwissenschaften Politik / Verwaltung Staat / Verwaltung
Sozialwissenschaften Politik / Verwaltung Vergleichende Politikwissenschaften
Schlagworte Anti-corruption publics in Brazil • Anti-elite publics in Brazil • Brazilian Culture Wars • Conservative publics in Brazil • Facebook of Brazilian New Right • Media and propaganda vehicles • Movimento Brasil Livre (MBL) • NasRuas • Neoliberal publics in Brazil • protest movements • Punitive publics in Brazil • right-wing populism • Shaping political debate in the public sphere • Social Media of Brazilian New Right • The Brazilian New Right • The formation of different publics of the New Right • VemPraRua
ISBN-10 981-19-4379-6 / 9811943796
ISBN-13 978-981-19-4379-9 / 9789811943799
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