Communication in Poultry Grower Relations

Larry Cole, PHD, University of Oklahoma, is nationally recognized for his work in grower relations. He designed and provided a series of seminars on grower relations for the U.S. Poultry & Egg Association. He founded Cole Poultry Training Consultants and is the author of Frustration Is Your Organization's Best Friend and over thirty articles on related topics.

Acknowledgments; Introduction; Where we are is from where we came; Inverting the pyramid; Creating a grower-relations corporate culture; Moments of truth - The keys to successful working relationships; Growers speak to the issue of creating the ideal company-grower working relationship; knowing what needs to be known; Making decisions closer to the grower; Implementing the WOW! factor; Building bridges on the way to grower relations; Leading change; Integrating the parts to make the whole; How to Contact the Author; Appendix A: Growere Relation Survey; Appendix B: Delmarva Survey; Appendix C: Flock Services Report; Appendix D: Excellence in Grower Relations; Appendix E: What Can Be Done to Create a WOW!?; Appendix F: Poultry and Environmental Dialogue