Making TikTok Videos (eBook)

Will Eagle is a friend of your favorite TikTok stars and an experienced digital strategist who has worked for creator agency Collab.Inc, The Virgin Group, Leo Burnett, Google¯®/YouTube¯®, and Pinterest. Will is author of four books, including YouTube Marketing For Dummies and books on TikTok and YouTube.

Introduction 2

About TikTok 2

About This Book 3

About You 4

About Icons 4

Project 1: Getting Started 6

Making Smart Choices 6

Getting Permission 7

Copyright 7

Understanding Safety 8

Navigating The App 9

Downloading TikTok 9

Creating Your Profile 9

Privacy 12

Taking A Quick Look At The Features 14

Equipment You'll Need 16

Project 2: Finding Inspiration 17

Using The Search Bar 17

Top Videos 21

Top Users 21

Popular Videos 22

Trending Sounds 23

Live Streamers 25

Hashtags 26

The For You Page (Fyp) 27

The Following Page 27

The Friends Page 28

Project 3: Popular TikToks 29

Classic Dances 29

Challenges 38

Pranks 40

The Water Bottle Prank 41

The Water And Broom Prank 41

The Toilet's Running Prank 41

Lip Syncs 42

Duets And Stitches 43

More TikToks To Make 44

Grwm 44

Story Time 45

Unboxing 45

Lists 45

Recipes 46

Routine And Day In My Life 46

Tutorial 46

Haul 47

Project 4: Making A TikTok 48

Recording Your First TikTok 48

Making A Plan 48

Recording Options 49

Using Sounds 51

Applying Effects 55

The Effects Library 55

Trending Effects 56

New Effects 57

Popular Effects 58

Special Tools 59

Editing 62

Uploading Your Content 63

Adjusting Clips 64

Sound Sync Versus Default 65

Text 66

Text-To-Speech 68

Setting A Text Timer 70

Transitions 72

Adding Transitions Using The Effects Library 72

Adding Custom Transitions 74

Stickers 75

Voiceovers 76

More Editing Tools 80

Uploading Your TikTok 82

Video Description 82

Hashtags 83

Setting Your Thumbnail 85

Privacy Settings 87

Close Captions 87

Posting To Other Platforms 88

Top Creative Tips 90

Bring The Energy 90

Encourage Rewatches 91

Experiment Often 92

Grab Their Attention 92

Make It Bingeable 93

Listen To Comments 94

Collaborate 95

Project 5: Going LIVE 102

Qualifying For TikTok LIVE 102

Why Go LIVE 103

Making Your Plan 104

Think Of Your Goal 104

Create A Rough Outline 104

Decide How Long You Will Be Live 105

It's All About Timing 106

Give Your Followers A Heads Up 106

Inspiration For Going LIVE 107

Setting The Scene 109

Test Your Internet Connection 109

Framing 109

Lighting 110

Sound 111

Keep Props Nearby 112

Getting Ready To Go LIVE 112

Using Enhance, Filters, And Effects While Live 116

Engaging With Your Followers 119

Co-Hosting 121

Gifting 125

Coins 125

Sending Gifts 128

Receiving Gifts 129

For Your Safety 131

Don't Feed The Trolls 131

Working With Moderators 134

Live Guidelines 135

Project 6: Growing Your Audience 136

Using The Metrics In Creator Tools 136

Overview Metrics 139

Content Metrics 142

Follower Metrics 144

Live Metrics 146

Defining A Content Journal 148

Content Buckets 149

Making Your Content Journal 150

Posting Frequency 156

Using Drafts 156

Understanding Viral Videos 157

What Is Viral 158

The TikTok Algorithm 158

Using The Algorithm 159

Increasing Your Chances Of Going Viral 160

Taking A Closer Look At Your Most-Viewed Video 162

Using Audience Growth Tips 166

Counting Followers 166

Putting It All Together 168

Glossary 170